Antoine Lee Creative Design Meets Strategic Marketing.
I plan the campaign, design the assets, cut the video and build the site. At Wohler Technologies that meant a $1M ad budget, six NAB Shows and a social following grown from zero to about 1,300.
15+ years · End-to-end content production
Reel coming soon
Marketing & Campaigns
Campaigns, trade shows and content that moved a B2B brand forward.
$1M ad budget
Advertising & Multi-Channel Campaigns
Managed a million-dollar advertising budget across magazine ads, online ads and trade shows.
Case Study
The Challenge
Reach broadcast buyers worldwide across print, online and events.
My Approach
Managed the advertising budget across magazine ads, online ads and trade shows, and worked with a PR firm.
Execution
Produced magazine ads and email campaigns, managed vendors, and worked closely with the CEO, CMO, sales and engineering.
Results
A $1M advertising budget managed across print, online and trade shows.
6 NAB Shows + IBC
Trade Show Marketing
Strategy and marketing deliverables for NAB and IBC, plus graphics for CABSAT and BroadcastAsia.
Case Study
The Challenge
Represent a B2B broadcast-tech brand at the industry's biggest global shows.
My Approach
Set the strategy and planned the marketing deliverables for each show.
Execution
Delivered strategy and marketing deliverables for NAB and IBC, and created graphics for CABSAT and BroadcastAsia.
Results
Represented Wohler at 6 NAB Shows and IBC, with show graphics for CABSAT and BroadcastAsia.
- America
- Europe
- Asia
- Mexico
- Latin America
Global Sales Enablement
Sales materials and email campaigns for Wohler's teams in five regions, from brochures to rackmount product signs.
Case Study
The Challenge
Give sales teams in five regions the materials they need to sell.
My Approach
Worked closely with sales and engineering on product materials.
Execution
Created brochures, datasheets, email campaigns, table talkers and rackmount product signs.
Results
Supported sales teams in all five regions.
CEO · CMO · Sales · Engineering marketing planning
Marketing Leadership & Planning
Planned marketing with leadership, sales and engineering, and ran PR, vendors and a $1M ad budget.
Case Study
The Challenge
Plan Wohler's marketing across leadership, sales and engineering.
My Approach
Worked closely with the CEO, CMO, sales and engineering to plan marketing, and worked with a PR firm.
Execution
Managed vendors, supervised a marketing assistant, and managed a $1M advertising budget across magazine ads, online ads and trade shows.
Deliverables
Marketing planning, PR and vendor management, and marketing support for sales teams in five regions.
Brand Identity & Graphic Design
Logos, identity systems, packaging and promotional design.
Brand Identity Kit
A complete visual system for a consistent brand across digital and physical touchpoints.
Case Study
The Challenge
A brand needed one visual system that holds up across digital and physical touchpoints.
My Approach
Defined the logo, color palette and type first, then built every asset from those rules.
Execution
Designed the logo, stationery, merch and an Instagram grid in Illustrator, Photoshop and InDesign.
Results
Logo, stationery, merch and social grid ready for rollout.
Spooky Sips
Can packaging built around a graffiti-style skull mascot, with a colorway for each flavor: Grape Chaos, Berry Blast, Cola Rush and Tropic Surge.
Case Study
The Challenge
Make a drink line stand out on the shelf and in ads with a playful, street-art personality.
My Approach
Built the brand around a mascot, a grinning skull in a crowned cap, airbrushed with drips and splashes, then gave each flavor its own colorway.
Execution
Drew the character and labels in Illustrator and rendered the can lineup in Cinema 4D and Blender.
Results
Packaging and launch-ready product shots for ads, web and social.
Video & Digital Content
Motion graphics, edits and promotional video.
Launch videos · YouTube promo · 3D product models for Wohler products
Product Launch Videos & Promos
Launch videos, promos and a YouTube promo for Wohler products, built on 3D product models.
Case Study
The Challenge
Show Wohler products on video for launches, promos and YouTube.
My Approach
Built the videos around 3D models of the products.
Execution
Produced product launch videos, video promos and a YouTube promo for Wohler products, using 3D product modeling.
Deliverables
Product launch videos, video promos, a YouTube promo and 3D product models.
YouTube Animations — Chicago Mafia Crime Docu-Series
Animated maps, family trees and timelines for a YouTube documentary series on Chicago's Mafia, from Prohibition and Al Capone to the Chicago Outfit.
Case Study
The Challenge
Make decades of Chicago Mafia history, with its shifting territories, bosses and alliances, easy to follow on screen.
My Approach
Built a consistent noir look and told the story through maps, family trees and a timeline running from Prohibition to Al Capone to the Chicago Outfit.
Execution
Prepped archival photos in Photoshop, drew territory maps and org charts in Illustrator, built 3D elements in Cinema 4D, animated segments on Al Capone and Tony Accardo in After Effects and finished in Premiere Pro.
Deliverables
Territory maps, family trees and org charts, Prohibition-to-Outfit timelines, character segments on Al Capone and Tony Accardo, archival photo treatments and title sequences.
Long-Form Edit & Color Grade
A story-driven long-form edit with a consistent color grade.
Case Study
The Challenge
Keep a long-form piece engaging with a consistent look.
My Approach
Built the story structure first, then set one grade for the whole piece.
Execution
Edited in Premiere Pro and graded in DaVinci Resolve.
Results
A finished long-form piece with one consistent grade.
Placeholder — swap in real work
3D Animated Logo
A chrome and gradient-glass logo mark spinning through light trails.
Case Study
The Challenge
Create a premium logo sting for video intros.
My Approach
Combined chrome and gradient glass with light trails.
Execution
Modeled, lit and animated the mark in Cinema 4D.
Results
A logo sting for video intros and social.
Websites & Digital Experiences
Website redesigns, product catalogs and responsive layouts.
wohler.com Redesign
Rebuilt a B2B broadcast-tech site from static HTML to WordPress, with SEO.
Case Study
The Challenge
Modernize a static HTML website and improve the organization of a large broadcast technology product catalog.
My Approach
Restructured the catalog into five clear product categories and planned a page structure built for search before migrating.
Execution
Migrated the site to WordPress, organized hundreds of products across five categories, improved content structure and SEO, and supported ongoing product messaging.
Results
A CMS-managed product catalog with an SEO-ready structure that marketing could keep current.
Client work
Merch Storefront
A mobile-first storefront with product grid, cart and checkout.
Case Study
The Challenge
Make buying merch easy on a phone.
My Approach
Designed mobile-first, with a simple product grid and a short path to checkout.
Execution
Designed in Figma and built the product grid, cart and checkout with WordPress and HTML / CSS.
Results
A clean shopping flow built for phones.
Placeholder — swap in real work
About
A creator who handles the whole pipeline.
Content creator and marketing producer, from strategy to analytics.
15+ years of freelance and in-house B2B marketing experience. I turn ideas into finished assets that perform on LinkedIn, Instagram, YouTube and websites.
Career
15+ years across freelance work and in-house B2B marketing.
-
2010–Present
Freelance Content Creator & Marketing Producer Remote
- Owned end-to-end content production for B2B campaigns across LinkedIn, email and web
- Created motion graphics and short-form video supporting product launches
- Managed the full creative pipeline from brief to published assets, including content calendars and CMS
-
2011–2016
Marketing Manager Wohler Technologies B2B broadcast tech, Hayward
- Primary marketer for a B2B broadcast-tech brand; managed a $1M advertising budget across magazine ads, online ads and trade shows
- Delivered strategy and marketing deliverables for 6 NAB Shows and IBC; created graphics for CABSAT and BroadcastAsia
- Supported sales teams in America, Europe, Asia, Mexico and Latin America with brochures, datasheets, table talkers and rackmount product signs
- Grew social from 0 to ~1,300 followers (X 0 to 800+); redesigned wohler.com and managed its website content
- Produced video promos, product launch videos, a YouTube promo, 3D product models, email campaigns and magazine ads
- Managed vendors and a PR firm, supervised a marketing assistant, and worked closely with the CEO, CMO, sales and engineering
-
2010–2016
Video Editor Inyoface Film
- Edited short films, music videos and promos from rough cut to final delivery
- Handled pacing, color, sound sync and motion titles
-
2011–2012
Graphic Designer & Video Editor Wohler Technologies
- Designed product graphics, sales collateral and trade-show materials
- Edited product demo and promo videos
-
2011
Digital Media Assistant Sportvision Inc
- Prepared and edited video and graphic assets for live sports broadcast graphics
- Supported on-air and online delivery
Capabilities
Ten skills, one person, from idea to published post.
Marketing
Campaign strategy, product launches and promotions.
- Campaigns
- Launches
- Analytics
Branding
Logos, brand identity and style guides that stay consistent across every channel.
- Logos
- Identity
- Style guides
Graphic Design
Social graphics, print layouts and thumbnails built to earn the click.
- Social
- Thumbnails
Social Media
Strategy, copy and content calendars, planned, posted and tracked for engagement.
- Strategy
- Copy
- Calendars
Email Campaigns
Promo emails and newsletters, from first draft to send.
- Newsletters
- Promos
- Automation
Video Editing
Short-form, Reels and long-form video, shot, cut and published.
- Reels
- Long-form
- Color
Motion Graphics
Titles, logo reveals and kinetic type, backed by a BA in Motion Graphic Design.
- Titles
- Logo reveals
- Kinetic type
3D, Modeling & Animation
Models, renders and animation for motion, product and social visuals.
- Cinema 4D
- Blender
- CAD
- Renders
- Animation
AI Content Production
AI-assisted scripts, copy and research with Manus, ChatGPT and Claude, directed and finished by hand.
- Manus
- Prompting
Web Development
WordPress and CMS builds, including the wohler.com redesign.
- WordPress
- CMS
- SEO
Toolkit
The kit I work in every day.
Design
- Photoshop ExpertThumbnails, photo edits, social graphics
- Illustrator ExpertLogos, icons, vector brand assets
- InDesign ExpertLayouts, print, brand decks
- CanvaFast social posts and templates
- FigmaUI design, wireframes and prototypes
Motion & Video
- Premiere Pro ExpertLong-form edits, reels, color grading
- After Effects ExpertMotion graphics, titles, animated logos
- DaVinci ResolveEditing and color correction
3D
- Cinema 4D Maxon Expert3D motion graphics, renders, product shots
- Blender3D modeling, sculpting and animation
- CADPrecision 3D modeling and technical design
Web
- WordPressSite builds, CMS and SEO
- HTML / CSSHand-coded, responsive layouts
- GitHubVersion control and site deploys
Social & Ads
- HootsuiteSocial scheduling and reporting
- Google AdsSearch and display ad campaigns
- Google AnalyticsTraffic, audience and campaign tracking
Email & CRM
- SalesforceCRM, campaign and lead tracking
- HubSpotEmail marketing, automation, CRM
- MailchimpEmail campaigns and newsletters
AI Tools
- ChatGPT OpenAICopywriting, captions, content ideation
- Claude AnthropicLong-form writing, scripts, strategy docs
- Gemini GoogleResearch, brainstorming, multimodal drafts
- Grok xAITrend research, real-time social insight
- Hermes Nous ResearchOpen-source LLM for custom workflows
- Manus AIAutonomous AI agent for research and tasks
Productivity
- Google WorkspaceContent calendars, docs, shared drives
- Microsoft OfficeWord, Excel, PowerPoint, Outlook
- SlackTeam communication
- NotionContent calendars and briefs
Education
Formal motion design training, kept current with AI.
Degree
BA, Motion Graphic Design
SAE Expression College · Emeryville
Certificates
IBM SkillsBuild
- Generative AI Content Creation
- Generative AI in Action
- Make Agentic AI Work for You
- AI Fundamentals
- AI Literacy
Let's talk
Have a Project or Opportunity in Mind?
I bring marketing strategy, visual design, and content production together to help turn ideas into effective creative work.
0 → ~1,300 followers
Social Media Growth
Built Wohler's social presence from scratch, including X (formerly Twitter) from 0 to 800+.
Case Study
The Challenge
Wohler had no social media presence.
My Approach
Built a consistent content program from zero.
Execution
Created and published content across the company's social channels, including a YouTube promo.
Results
Grew social from 0 to ~1,300 followers, with X from 0 to 800+.